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The Inscrutable Shopper (the Consumer Behavior Collection) [Paperback]

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  • Category: Books (Business & Economics)
  • Author:  Stella Minihan, Sean Sands, Carla Ferraro
  • Author:  Stella Minihan, Sean Sands, Carla Ferraro
  • ISBN-10:  1606491717
  • ISBN-10:  1606491717
  • ISBN-13:  9781606491713
  • ISBN-13:  9781606491713
  • Publisher:  Business Expert Press
  • Publisher:  Business Expert Press
  • Pages:  162
  • Pages:  162
  • Binding:  Paperback
  • Binding:  Paperback
  • Pub Date:  01-Jun-2011
  • Pub Date:  01-Jun-2011
  • SKU:  1606491717-11-MPOD
  • SKU:  1606491717-11-MPOD
  • Item ID: 105030010
  • List Price: $21.99
  • Seller: ShopSpell
  • Ships in: 2 business days
  • Transit time: Up to 5 business days
  • Delivery by: Oct 10 to Oct 12
  • Notes: Brand New Item. Not shipped to AK, HI, APO, FPO, AE.
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.
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