Internal Communications A Manual for Practitioners [Paperback]

Bad company communication can result in high staff turnover, poor results and low morale.InternalCommunicationsdraws on examples of best practice in the private, public and non-profit sectors, with case studies of high profile international organizations. The book defines and explains internal communications (IC), providing practical, ready to implement guidance on planning and organizing the IC function and IC teams; understanding audiences; deciding and developing messages; channels, outcomes and  approaches; line managers and leadership; evaluating and reporting; advising leaders; and change and transitions.

The advice in the book is accompanied by downloadable templates for communications in a variety of special situations -- from crises to mergers to business strategies and rebranding. Covering all the core concepts and models, skills and processes,Internal Communicationsoffers a refreshingly practical introduction for students and practitioners alike.

List of figures
List of tables
Foreword by Anne Gregory
Foreword by James Harkness
Acknowledgements

Before we start

01 What internal communication is and why it matters
What you will learn from this chapter
Internal communication is coming of age
Definitions
It’s not about telling – it’s a two-way thing
Getting strategic
Ethics
The key learning points from this chapter
Notes and references

02 Organizing internal communication
What you will learn from this chapter
A little history
The big answer
How do you decide what you need?
Working with suppliers
The key learning points from this chapter
Notes and references

03 Planning
What you will learn from this chapter
The essential steps of planning
Templates for a communication plan
The key learning points from this chapter

04 Audiences
What you will learn lB