International Economics and Business: Nations and Firms in the Global Economy [Paperback]

This updated third edition accessibly explores key principles of global markets via the integration of international economics and business.Fully updated in its third edition, this undergraduate textbook combines the dual perspectives of international economics and international business in an accessible manner, exploring key principles of the world economy and the theory and practice of globalization through a uniquely integrated lens.Fully updated in its third edition, this undergraduate textbook combines the dual perspectives of international economics and international business in an accessible manner, exploring key principles of the world economy and the theory and practice of globalization through a uniquely integrated lens.Fully updated with the latest theoretical insights, data, and statistics, this third edition combines the dual perspectives of international economics and international business to provide a complete overview of the changing role of nations and firms in the global economy. International Economics and Business covers the key concepts of an introductory course on the global economy. It avoids complicated mathematical theory to ensure accessibility for all disciplines and includes contemporary case studies from the international business world. The result is a practical guide to the world economy for undergraduate students in economics and business, also suitable for students in other social science disciplines. Supported via full suite of online resources including quizzes, data exercises, additional reading lists, lecture slides, as well as color versions of over 150 figures, International Economics and Business is a lively and engaging textbook providing a complete and practical understanding of international economics and globalization through a uniquely integrated lens.Part I. Introduction: 1. The Global Economy; 2. Nations and Firms; Part II. International Competition: 3. Trade, Comparative Advantage, and Technology; 4. Trade and Firm Co