Introduction to Multimodal Analysis [Hardcover]

Introduction to Multimodal Analysisis a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis.

Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.

Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

Per Ledinis Professor in Swedish at S?dert?rn University, Sweden.

David Machinis Professor in the Department of Media and Communication Studies, ?rebro University, Sweden.

[This] second edition evolves as a successful upgrade to the list of currently available introductory books on multimodal analysis that offer 'toolkits' with readymade distinctions to be applied to analytical objects ... A light, practical introduction that together with a profound theoretical enlargement on the basis of other works comprises a first springboard to delve into the deeper context of multimodality. Journal of Pragmatics

This second edition ofIntroduction to Multimodal Analysisconstitutes once again a persuasive invitation to scrutinize 'the way things look' as plÓ1