100 Great Businesses and the Minds Behind Them [Paperback]

<p><strong>Inside the success of 100 Business Geniuses</strong></p><p>Risk-loving entrepreneurs. Innovative geniuses. Self-starters and mavericks. The world's greatest businesses were built by unique people, each bringing their own style and savvy to the marketplace.</p><p><em>100 Great Businesses and the Minds Behind Them</em>is a diverse and inspiring collections of great business stories. Covering a variety of success paths, brilliant strategies and engaging entrepreneurs, each profile explores the genius behind the greatest business minds:</p><ul><li>A mother's inspiration that launched Baby Einstein</li><li>Aveda's journey from hippie to hip</li><li>How Guinness overcame a centuries-old problem to conquer new markets</li><li>TiVo's long fight to explain the genius of their product</li><li>How Oprah went from person to empire</li><li>And many more</li></ul><p>An engrossing look at what makes entrepreneurs and business geniuses tick, this book highlights the pivotal moments in the lives of great businesses, with lasting lesson on the art of making your business a success.</p><p></p>Acknowledgments<br>A Note on the Text<br>Introduction<br><br>1. The Crowd-Pleasers<br>Pixar<br>Julie Aigner-Clark and Bill Clark<br>Baby Einstein<br>Callaway<br>Barbie<br>Hallmark Cards<br><br>2.Thanks for the Idea<br>Red Bull <br>Sony Walkman<br><br>3.The Long and Winding Road<br>Liquid Paper<br>Dyson<br>The Kellogg Company<br>3M and the Post-It Note<br><br>4.Do What You Love<br>Weight Watchers<br>Quiksilver<br>Kate Spade and Andy Spade<br>Nobu<br>Wolfgang Puck<br><br>5. Thanks for Nothing: The Founders Who Missed out on the Billions<br>Chanel No. 5<br>The Coca-Cola Company<br>Clarence Birdseye<br><br>6. Extreme Makeovers<l£(