A student-led guide,Business Researchis for student researchers who need to conceive, conduct, and complete a new research project for the first time. Rather than looking at business research as a scientific set of procedures, Ng and Coakes concentrate on the business organization and give practical advice on going out into the field and conducting interviews, researching problems and learning about organizations.
Through its conversational, accessible style and its adoption of a student's perspective, this book makes the process of learning about research enjoyable and the resulting research project outstanding.
Undergraduate and graduate students conducting business research
Dr. Wilson Ngleads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton in London. He is a Visiting Professor at two European universities: UNICA (Università degli studi di Cagliari) in Italy and BEM (Bordeaux Management School) in France.
Dr. Elayne Coakesteaches business research methods at the University of Westminster.- Accessible guide to conducting a research project for the first time, from a student’s perspective
- Accompanying mobile app focusing on live organizations and their issues and changes and incorporating cutting-edge mobile video technology
Introduction
What are the right research methods for you and how might you go about selecting them?
PART ONE Planning your project
01 The nature of business research
What is scholarly literature?
What is a research question (RQ) and how do I develop a good one?
How may I use scholarly literature in my project?
How may I use theory?
02 Methodology and methods
What is research methodology?
What has methodology got to do with research methods?
How may I design my research?
How should I use my ‘case stulă
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