Fun Is Good: How to Create Joy and Passion in your Workplace and Career [Paperback]

Maverick marketing whiz Mike Veeck is ready to share his simple, fail-proof formula for business success: Make work fun and you’ll create a culture of creativity that attracts the best employees and encourages customers to spend their money.

Veeck stresses the need to reexamine the way business is conducted, from employer-employee relationships to customer service. The Fun Is Good philosophy has worked to make enjoyable evenings for all at Veeck’s ballparks but has also transformed a half-dozen struggling or start-up teams into a thriving $25 million business.

Peppered with firsthand accounts from businesspeople who have benefited from Veeck’s philosophy, Fun Is Good is an innovative, off-the-beaten-track approach to getting the most out of your work life, in and outside the office.MIKE VEECK is a nationally renowned speaker, entrepreneur, college professor, marketing, promotions and advertising expert as well as an owner of six successful minor league baseball teams. His name is synonymous with fun and creativity and he continues to blaze new trails each year. Who else would train a pig to deliver baseballs to the umpire, hire mimes to perform instant replays or lock fans out of the stadium to set an all-time attendance record for fewest people at a game?

The Veeck family started in baseball nearly a century ago when Mike’s grandfather was president of the Chicago Cubs. Mike’s father Bill, a member of the Baseball Hall of Fame, was the owner of the St. Louis Browns, Cleveland Indians, Chicago White Sox and the then minor league Milwaukee Brewers. Bill Veeck is remembered for signing Larry Doby, the first African –American to play in the American League (1947) and for sending 3-foot, 6-inch Eddie Gaedel to bat in a major league game. Mike began his baseball career with the Chicago White Sox and has also worked for the Detroit Tigers, Florida Marlins and Tampa Bay Rays.

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