Social Media Sucks!: (If You Don T Know What You Re Doing) [Paperback]

SEBASTIAN RUSK is a Podcast Launch Specialist. Digital Storyteller, Author, Speaker, Corporate Event Emcee, and Online Personality.

Sebastian founded the PodcastLaunchLab.com in 2016 as a turn-key podcast launch solution for marketers and entrepreneurs that want to start a podcast and now on a mission to help people tell their story by starting a podcast!

Sebastian resides in Miami and has a daughter that is a sophomore at Grand Canyon University in Phoenix.Introduction
The Birth of the Brand—and the Bow Tie
Social Media Happens Offl ine and Online
Welcome to the Future, Kids!
Want to Be Remembered? Keep It Simple
Why Word of Mouth Counts and Always Has
Why Social Media Is No Longer a “Should” but a “Must”
No Listening, No Customers
Five Brands That Are Doing Social Media Right
Bring Value, Bring Customers
Daily Deals: The Right Way and the Wrong Way
Social Media Ties It All Together
Social Media and the Opportunity to Pay It Forward
Conclusion“This book is not just a complete overview of how to do social marketing, but how to swing for the fences and do it right! The power of what Sebastian has written is invaluable for all marketers as brands begin or continue their social journey. It’s an invaluable combination of critical strategic thinking and tactical advice.” @BryanKramer, author of Human to Human: #H2H“Not only can Sebastian rock a bow tie, but he rocks the digital world with a hefty dose of reality. Social Media Sucks! is filled with real life and practical experience from a guy who knows what he’s talking about.” @ScottMonty, Global Digital Communications at Ford Motor Company“What you’ll realize when reading Social Media Sucks! is how intuitively and effectively Sebastian utilizes offline, face-to-face exchanges to build and expand his platform. Whether it’s his extremely recognizable personal branding “hook”li