Plain Talk: Lessons from a Business Maverick
A visionary, maverick, and genuine American business hero, Ken Iverson is one of the most closely-watched business leaders in the world. Credited with single-handedly rejuvenating the rapidly declining American steel industry to the status of world-class producer, Iverson is one of the most successful and, as he likes to point out, one of the lowest-paid CEOs in the U.S. In his long-awaited book, Ken Iverson shares his ideas, observations, and the lessons he's learned about what it takes to grow a super-competitive, world-class organization.
Dem Autor Ken Iverson schreibt man die Rettung der US-amerikanischen Stahlindustrie zu: Nucor, sein vor 30 Jahren gegr?ndetes Unternehmen, hat niemals ein Quartal mit Verlust abgeschlossen, niemals einen Angestellten entlassen und wird als eine der bestgef?hrten Firmen Amerikas betrachtet. Dieses Buch ist ein offener, einnehmender ?berblick ?ber Iversons Management-Stil, Denkweise und Erfahrungsschatz, von dem jedes Unternehmen profitieren kann. (11/97)
Foreword by Warren Bennis vii
Acknowledgments xi
Introduction 3
Chapter 1 A Higher Cause 11
Chapter 2 Trust Your Instincts 25
Chapter 3 Destroy the Hierarchy 51
Chapter 4 The Engines of Progress 79
Chapter 5 A Simple Stake in the Business 101
Chapter 6 The Virtues of Smallness 123
Chapter 7 Risks and Adventures 143
Chapter 8 Ethics over Politics 165
Chapter 9 The Bottom Line 177
Epilogue The Cure for the Common MBA 185
Notes 194
Index 195
Ken Iverson is a leader whose vision shaped an industry and the future, a leader whose character, values, and ethics merge seamlessly withló&