Generative design research is an approach to bring the people we serve through design directly into the design process in order to ensure that we can meet their needs and dreams for the future. The book introduces an emerging domain of design that is of immense interest today not only to the academic design research community but also to those in the business community charged with the development of human-centred products, systems, services, and environments. There are no other books with this focus and coverage currently available.
The generative design research approach brings people served by design directly into the design process. First book on groundbreaking topic.
Liz Sanders: Liz Sanders is the founder of MakeTools www.maketools.com, a company that explores new spaces in the emerging design landscapes. She is a visionary in pre-design research, having introduced many of the tools, techniques and methods being used today to drive and/or inspire design from a human-centered perspective. Liz has practiced co-designing across all the design disciplines. Her current focus is on bringing participatory, human-centered design thinking and co-creation practices to the challenges we face for the future. Liz speaks about and offers learning experiences in human-centered design research and innovation for clients, colleagues and students around the world. She has a Ph.D. in Experimental and Quantitative Psychology and a B.A. in both Psychology and in Anthropology.
PROFESSIONAL EXPERIENCE
Founder, MakeTools (January 2005 to present)
MakeTools uses generative tools to explore collective creativity.
President, SonicRim (1999 to 2005)
SonicRim is a consulting firm that offers design research services to companies who want to stay in
tune with and respond to the emerging needs of their customers.
Vice President, Fitch Inc. (1982 to 1999)
Fitch Inc. is an interdisciplinary design consulting firm serving clients ls.
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