Transformations: 7 Roles to Drive Change by Design [Paperback]

Tracking how design has changed in previous bookDesign Transitionshas inevitably led the authors to explore how organisations are changing using design. Design is now the key driver of innovation and change within organisations across the globe. It is therefore important to learn how, when and why to use design to drive change in your organisation.

Transformationsdocuments how design is being used to support change across different organisations, countries and sectors, sharing the stories of experts in their fields at varying stages of their transformative journeys. The authors present seven roles for change that are used to influence the development of products and services, the shape of the organisation itself and, most importantly, their ability to embrace change. These seven roles can transform organisations to be more innovative, human-centered and resilient: Cultural Catalyst; Framework Maker; Humaniser; Power Broker; Friendly Challenger; Technology Enabler and Community Builder.

Well-documented case studies offer readers insight into how design strategies can be successfully activated in different types of organisation. The seven roles offer both designers and non-designers a common language and framework to support design-driven transformation.Transformations, in the right hands, is a potent tool to understand, shape and implement design-driven change.

Book Structure
The book is organized in two main sections, one containing the practice case studies, and the other containing the expert interviews. The case studies section will be further subdivided to represent different sectors. The aim is to create a 240-page book, which will give the authors enough scope to showcase the number of different examples around the world.

1. Contents Page p.4-5
2. Foreword p.6-7
3. Introduction p.8-9
4. Map of case studies p.10-11
5. Section graphic p.12-13

6. Chapter 1 – Governl£J