Designing and Conducting Health Surveys: A Comprehensive Guide [Hardcover]

Designing and Conducting Health Surveys is written for students, teachers, researchers, and anyone who conducts health surveys. This third edition of the standard reference in the field draws heavily on the most recent methodological research on survey design and the rich storehouse of insights and implications provided by cognitive research on question and questionnaire design in particular. This important resource presents a total survey error framework that is a useful compass for charting the dangerous waters between systematic and random errors that inevitably accompany the survey design enterprise. In addition, three new studies based on national, international, and state and local surveysthe UNICEF Multiple Indicator Cluster Surveys, California Health Interview Survey, and National Dental Malpractice Surveyare detailed that illustrate the range of design alternatives available at each stage of developing a survey and provide a sound basis for choosing among them.

Figures, Tables, and Exhibits vii

Foreword by?Steven B. Cohen xi

Preface xv

The Authors xxi

1 Thinking About Topics for Health Surveys 1

2 Matching the Survey Design to Survey Objectives 27

3 Defining and Clarifying the Survey Variables 48

4 Thinking Through the Relationships Between Variables 81

5 Choosing the Methods of Data Collection 100

6 Deciding Who Will Be in the Sample 124

7 Deciding How Many Will Be in the Sample 154

8 General Principles for Formulating Questions 194

9 Formulating Questions About Health 221

10 Formulating Questions About Demographics and Behavior 245

11 Formulating Questions About Knowledge and Attitudes 268

12 Guidelines for Formatting the Qul³$