Republic of Spin An Inside History of the American Presidency [Hardcover]

From Teddy Roosevelt to Barack Obama, David Greenberg has written a brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency. More than that,InAnyone wishing to understand how our politics evolved from the era of Teddy Roosevelts bully pulpit to the exquisitely calibrated constructions of todays publicists, pollsters, speechwriters, and snakes needs to readAn utterly engrossing and deeply authoritative examination of spin and the American presidencyits origins, its vital role over the past century, its enduring importance. Greenbergs elegant narrative brings this history vividly alive, as he weaves individual lives and broader societal forces into a major reassessment of modern American political culture. Spin has always been a part of politics, and it always will be; read this gem of a book to find out why that is, and what it means for our democracy.The most powerful political tool of the modern presidency is control of the message and the image.