Hegarty on Creativity: There Are No Rules [Hardcover]

Creativity isnt an occupation; its a preoccupation. It is challenge for everyone in the modern worldfrom business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.A look into what lies behind creativity from one of the advertising industry's leading players Playful text and graphics and plenty of white space makethis a good choice to pick up and grab inspiration at random. Little mantras for the inspiration-starved.