Cable television, on the brink of a boom in the 1970s, promised audiences a new media frontier-an expansive new variety of entertainment and information choices. Music video, 24–hour news, 24-hour weather, movie channels, children's channels, home shopping, and channels targeting groups based on demographic characteristics or interests were introduced.
Cable Visionslooks beyond broadcasting’s mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. It offers an overview of the industry's history and regulatory trends, case studies of key cable newcomers aimed at niche markets (including Nickelodeon, BET, and HBO Latino), and analyses of programming forms introduced by cable TV (such as nature, cooking, sports, and history channels).
Sarah Banet-Weiser (Editor)Sarah Banet-Weiseris Professor and Head of the Department of Media and Communications at the London School of Economics. She is the author of four books, including
Authentic : The Politics of Ambivalence in a Brand Culture(2012), which won the International Communication Association's Outstanding Book Award,
The Most Beautiful Girl in the World: Beauty Pageants and National Identity(1999),
Kids Rule! Nickelodeon and Consumer Citizenship(2007), and
Empowered: Popular Feminism and Popular Misogyny(2018). She is the co-editor of
Cable Visions: Television Beyond Broadcasting(2007) and
Commodity Activism: Cultural Resistance in Neoliberal Times(2012), both available from NYU Press.
Cynthia Chris (Editor)Cynthia Chrisis Assistant Professor of Media Culture at the City University of New York's College of Staten Island, and author of Watching Wildlife.
Anthony Freitas (Editor)Anthony Freitasworks as a media relations consultant for non-profit organizations in San Francisco.
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![Cable Visions: Television Beyond Broadcasting [Hardcover]](/itemImage/2/6/1/5/2_768222.jpg "Cable Visions: Television Beyond Broadcasting [Hardcover]")