Conducting Business in China An Intellectual Property Perspective [Paperback]

With the rise of the Chinese economy and consumer market, intellectual property (IP) conflicts in Sino-U.S. business transactions are increasing, and consequently, companies are intent on achieving maximum IP values in China-related cross-border transactions.

Conducting Business in China: An Intellectual Property Perspectiveprovides readers with the necessary guidance on conducting business in China from an intellectual property perspective, offering specific advice on how to profitably leverage technology and IP assets while minimizing potential risk for companies and their Chinese counterparts.

Acknowledgements

Introduction

Chapter 1 IP Practice in the New Global Economy

Chapter 2 China's IP System and Trade Regulations

I. Introduction
II. Rise of the Chinese Economy
III. Evolution of the Chinese IP System
A. China's Official IP Strategy
B. Chinese Patent Law
C. Chinese Trademark Law
D. Chinese Copyright Law
E. Chinese IP Practice
IV. Trade Regulations
A. Law Against Unfair Competition
B. Pricing Law
C. Anti-Monopoly Law
V. Conclusion

Chapter 3 Learning Business and Legal Cultures in China

I. Introduction
II. Framework of the Social Network in China
III. Business and Legal Culture in China
A. Business Culture
B. Legal Culture
IV. Learning the Chinese Way
A. Common Misconceptions
B. Five Dos
C. Five Don'ts
V. Conclusion

Chapter 4 IP Conflicts in Sino-U.S. Business Transactions

I. Introduction
II. Overview of IP Conflicts
III. Case Studies
A. The CD/DVD Industry
B. The Digital TV Industry
C. The Telecommunications Industry
D. The Chemical and Pharmaceutical Industries
IV. Trend in IP Conflicts
V. Conclusion

Chapter 5 Extracting IP Values in Cross-Border Transactions

I. Introduction
II. Leading Edge Technologies
III. China-Centric IP ls!