By emphasizing how to think strategically about a research project, the author of this innovative book shows readers the important steps of a scientific study - from the formulation of the study to the write-up of results. Illustrative examples from the social, health and behavioural sciences are used throughout to illustrate 40 principles of good research practice.By emphasizing how to think strategically about a research project, the author of this innovative book shows readers the important steps of a scientific study - from the formulation of the study to the write-up of results. Illustrative examples from the social, health and behavioural sciences are used throughout to illustrate 40 principles of good research practice.Introduction What You Need (and Don't Need) to Be a Scientist Laying the Foundation Formulating a Meaningful Hypothesis Evaluating the Meaningfulness of the Research Hypothesis Designing an Experiment Designing Experimental Studies to Achieve Statistical Significance Conducting the Pilot Study(ies) Conducting the Actual Study Analyzing and Reporting the Results