Feminism, Inc. Coming of Age in Girl Power Media Culture [Hardcover]

Drawing on extensive research with a diverse group of seventy teen girls, Zaslow offers a critical account of the girl power moment in which feminism and femininity are shrink-wrapped together in one market-friendly package. With a focus on pop-music and television, Zaslow skillfully explores the negotiative processes of teen girls as they make sense of girl power's new cultural narratives of femininity as well as its failure to offer strategies for real social change.? Written in highly accessible language, this book charts new territory as it offers a rich account of the ways in which teen girls understand style, sexuality, motherhood, and feminism in girl power media culture, and how their desires, social experiences, and imaginings of the future are shaped in their relationship with a neoliberal girl power discourse.?

Introduction: A Decade After Spice: Girl Power Media Culture in the New Millennium Coming of Age in Girl Power Media Culture: Decentering Media/Centering Girls 'Wanna Get Dirty'?: Determining Authentic Sexual Subjectivity The Cloaked Body: Narrating Self& Power Through Style 'It's like, it's hard': Independence, Motherhood, Careers and the Future 'If feminism is believing that women are humans, then I am a feminist': Girls Define Feminism

What distinguishes Feminism Inc. from prior discussions of girl power is Zaslow s focus on how girls react to media rather than a close analysis of that media . . .It is the voices of these teens that compel the reader. - Ms. Magazine

Emilie Zaslow has produced an important and long overdue book in Feminism, Inc. Unpacking the assumption that today s teens have rejected feminism and its ideals outright, Zaslow finds that in fact, feminism is as vital for young women today as it ever was for their mothers and grandmothers. Based on an exhaustive analysis of the values and words of young women, as well as on an intensive analysis of their mediated cultural and socilÓ$