Key Issues in the Pharmaceutical Industry [Hardcover]

Looks at the significant political and economic impact that the modern pharmaceutical industry has had on society taking an analytical approach to this high profile and controversial topic.

It explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation. It provides

* informative accessible and relevant information for both professionals and students from all backgrounds

* takes an analytical rather than a purely descriptive approach

The book will supply valuable information for all those who work in or with the pharmaceutical industry, health economists and health service researchers.Historical Background.

Market Structure.

Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.

Pricing and Profitability.

Relationship with the Third World.

Single European Market.

Conclusion. This book is an informative and readable account of the present situation in the pharmaceutical industry. Furthermore, references are given at the end of each section. A useful book for anyone in, or thinking about being in, the business. , , , Laboratory News#

A. M. Craig is the author of Key Issues in the Pharmaceutical Industry , published by Wiley.

M. Malek is the author of Key Issues in the Pharmaceutical Industry , published by Wiley.The size and power of the Pharmaceutical Industry give it significant political and economic influence and the impact it has on society in both economic and social terms frequently attracts analysis, debate and controversy. This book explains how and why the modern pharmaceutical industry evolved and explores important topics such as dlsÚ