Perry's Department Store: A Product Development Simulationsimulates the product development experience of a buyer or product developer at fictional department store Perry's, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.
Instructors, contact your Sales Representative for access to Instructor's Materials.
Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University
* Perry's Department Store's Trading Area* Data for Defining the Perry's Customer* Industry Research* Theme and/or Inspiration Board Presentations* Design and Concept Board Presentation* Specifications* Blank Work Sheets
![Perry's Department Store: A Product Development Simulation [Paperback]](/itemImage/2/5/8/6/2_889193.jpg "Perry's Department Store: A Product Development Simulation [Paperback]")