Public Relations Programming And Production: [Hardcover]

Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.E. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis.

Preface
New Realities
Process and Pitfalls
Knowledge as Power
Creating Knowledge
Missions, Goals, and Objectives
Plans and Activities
Messages and Media
Audiences and Gatekeepers
Scheduling and Budgeting
Releases: News and Feature
Printing Production
Radio-Television Production
Electronic Production
Special Events
Advertising Production
Production for Other Channels
Epilogue
Selected Bibliography
Index