Short Introduction to Strategic Management [Hardcover]

Provides a concise yet rigorous introduction to strategic management and its contemporary challenges, with multiple examples, case studies and references.An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.Preface; 1. The strategy concept; 2. Strategy formulation; 3. Strategy execution; 4. Integrative strategy; 5. Multinational corporate strategy; 6. Strategic leadership; Index. The Short Introduction to Strategic Management gives a solid grounding in the strategy field and updates corporate decision makers on how to deal with ló+