The Business of Culture Strategic Perspectives on Entertainment and Media [Paperback]

The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.Contents: A.P. Brief, J.P. Walsh,Foreword. Preface. Introduction. J. Lampel, J. Shamsie, T.K. Lant,Toward a Deeper Understanding of Cultural Industries. W.R. Scott,Observations on Research on Cultural Industries. Part I: The Process of Value Creation.J. Keyton, f.l. smith,Conflicts Over Creative Control: Power Struggle on Prime Time Television. J. Lampel,The Genius Behind the System: The Emergence of the Central Producer System in the Hollywood Motion Picture Industry. M.A. Glynn,Maestro or Manager?: Examining the Role of the Music Director in a Symphony Orchestra. Part II: The Challenge of Positioning.M.A. Schilling,Game Not Over: Competitive Dynamics in the Video Game Industry. A.B. Eisner, Q.R. Jett, H.J. Korn,Playing to Their Strengths: Strategies of Incumbent and Start-Up Firms in Web-Based Periodicals. J. Shamsie, D. Miller, W. Greene,A Question of Timing: Strategies for Scheduling Television Shows. Part III: The Nature of Markets.N. AnandlÓ,