Many scholars call the Persian Gulf conflict the first prime-time war. Certainly, the technologies, strategies, and skills of the military in managing the public agenda were equal to those of the television networks and major print organizations. The Media and the Persian Gulf War focuses on the processes and effects of the media, both leading up to and during the mother of all battles in 1990 and 1991.
Broad in scope and varied in methodologies, the chapters span the media of television, radio, print, and film. Chapters discuss such specific topics as the relationship between the press and the censoring military, CNN's and C-SPAN's coverage, how talk radio and television covered the war, the media's depiction of women in the military, the Gulf War as a referent in advertising, and how popular culture legitimized the war. This work will be an important resource for scholars in political and mass communication, popular culture, and political science.
ROBERT E. DENTON, JR. is Professor and Head of the Department of Communication Studies at Virginia Polytechnic Institute and State University. In addition to numerous articles, he is the author of several books, including
The Primetime Presidency of Ronald Reagan,
Political Communication In America, second edition, (with Gary Woodward), and
Ethical Dimensions of Political Communication(Praeger 1988, 1990, and 1991). Denton serves as associate editor of
Presidential Studies Quarterlyand as editor for the Praeger Series in
Political Communication and Presidential Studies.
The Rules of the Game: The Military and the Press in the Persian War by Gary C. Woodward
Television as an Instrument of War by Robert E. Denton, Jr.
The Natural, and Inevitable, Phases of War Reporting: Historical Shadows, New Communication in the Persian Gulf by Donald L. Shaw and Shannon E. Martin
Media Perspectives on World Opinion During the Kuwaiti Crisis by Frank Louis Rusciano
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