Japanese Firms in Europe: A Global Perspective [Hardcover]

In this study, the contributors examine the evolution of Japanese direct investment in Europe and explore its determinants. They illustrate how, as multinationals, Japanese firms adapt to local conditions and try to take advantage of a global organisation. In this respect, three areas in particular are explored: human resource management, relationships with suppliers and R&D unit locations.In this study, the contributors examine the evolution of Japanese direct investment in Europe and explore its determinants.Introduction; 1: The Expansion of Foreign Direct Investment; 2: The Decisions of Japanese Firms to Produce in Europe; 3: The Role of Investment in Europe in the Globalization Strategy of Japanese Electronics Firms; 4: The Automobile Industry: The Transplantation of the Japanese System Abroad; 5: Japanese Chemical Firms: A Limited Internationalization; 6: Adaptation of Japanese Companies to Multinationalization; 7: The Research and Development of Japanese Multinational Enterprises in Europe; 8: Impact of Japanese Direct Investment on European Host-Countries; ConclusionUSCopyright ? 1995 by Harwood Academic Publishers GmbH.