Managerial Economics: Applications, Strategies and Tactics [Hardcover]

Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how todays effective managers apply economic theory and techniques to solve real-world everyday decision problems. The books seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.Preface. About the Authors. PART I: INTRODUCTION. 1. Introduction and Goals of the Firm. 2. Fundamental Economic Concepts. PART II: DEMAND AND FORECASTING. 3. Demand Analysis. 4. Estimating Demand. 5. Business and Economic Forecasting. 6. Managing in the Global Economy. PART III: PRODUCTION AND COST. 7. Production Economics. 7B. Production Economics of Renewable and Exhaustible Natural Resources. 8. Cost Analysis. 9. Applications of Cost Theory. PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS. 10. Prices, Output, and Strategy: Pure and Monopolistic Competition. 11. Price and Output Determination: Monopoly and Dominant Firms. 12. Price and Output Determination: Oligopoly. 13. Best-Practice Tactics: Game Theory. 13A. Entry Deterrence and Accommodation Games. 14. Pricing Techniques and Analysis. PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION. 15. Contracting, Governance, and Organizational Form. 15A. Auction Design and Information Economics. 16. Government Regulation. 17. Long-Term Investment Analysis. Appendices. A. The Time Value of Money. B. Tables. C. Differential Calculus Techniques in Management. D. Check Answers to Selected End-of-Chapter Exercises. Glossary. Index. Notes. Web Appendices.