Campaign It Achieving Success Through Communication [Paperback]

Consultants Barnard and Parker aim to improve the way people communicate and so enable them to achieve their own personal and professional desires more effectively and efficiently. To achieve this, they introduce a new, unique and complete approach to communication: TheCampaign It!model. 

Developed over several decades of influencing change at the highest levels and in different environments, theCampaign It!model is tried and tested, and in the book, Parker and Barnard offer proof that it works.

Their basic tenet is that whenever there is an outcome people need to achieve they will have to inform, persuade and gain agreement from others. Their model, the “campaigning approach,” makes this possible: it provides a plan and a structure to develop communications; it enables people to help themselves, their families, their businesses and/or their communities.
Introduction 
1. Our approach to campaigns and campaigning 
2. Cause 
3. Recognizing and understanding your audience 
4. The narrative 
5. Influencing conversations 
6. Mapping the campaign 
7. Integrating activities 
8. ! 
9. Being a campaignerA guide to effectively communicating a messageManagers, professionals and individuals who want to develop their communication skills in every business environment and across a range of marketing and public relations scenarios.
Alan Barnardis a marketing and communications consultant. In the nineties he was heavily involved with the modernizing of both the British Labour Party and then the Football (Soccer) Association. 

Chris Parkeris Senior Lecturer in Sport and Leisure Management at Nottingham Trent University. He is an experienced management consultant, trainer and author and the co-author ofDeveloping Management Skills for Leadership.
[A] powerful read… a strong pick for social l!