Political Communications The General Election Campaign of 1992 [Paperback]

This book examines the process of communication between politicians and voters during the 1992 election campaign.The result of the 1992 British general election confounded the predictions of most pollsters and commentators. Authoritative contributors accordingly examine the role of mass media in communicating the claims of the respective parties to the electorate and the response of the voters to the politicians.The result of the 1992 British general election confounded the predictions of most pollsters and commentators. Authoritative contributors accordingly examine the role of mass media in communicating the claims of the respective parties to the electorate and the response of the voters to the politicians.The result of the 1992 British general election confounded the predictions of most pollsters and commentators. This book examines the process of communication between politicians and voters during the campaign. The contributors--politicians, party strategists, journalists, pollsters and political scientists--examine the role of the press and television in communicating the claims of the parties to the electorate and the response of the voters to the politicians. In addition, it focuses on the attempts of politicians to manipulate the mass media, and the media's resistance of these attempts.Introduction Ivor Crewe and Brian Gosschalk; Part I. The Politicians: 1. The Conservative campaign: against the odds John Wakeham; 2. The Liberal Democrats' campaign Richard Holme; 3. The Labour campaign Robin Cook; Part II. The Strategists: 4. The Conservative Party's strategy Shaun Woodward; 5. The Labour Party's strategy David Hill; 6. The Liberal Democrats' strategy Des Wilson; Part III. The Campaign on Television: 7. The parties and television Richard Tait; 8. Struggles for meaningful election communication: television journalism at the BBC, 1992 Jay G. Blumler, Michael Gurevitch and T. J. Nossiter; 9. Old values versus news values: the British 1992 general election camplC×