PowerPoint, Communication, and the Knowledge Society [Paperback]

This book explores the dynamics and limitations of PowerPoint as a means of communication.PowerPoint has become an integral part of academic and professional life across the globe. In this book, Hubert Knoblauch offers a complete analysis of PowerPoint presentations as a means of communication, exploring the dynamic relationships between the aural, visual, physical, and social dimensions of this communicative genre.PowerPoint has become an integral part of academic and professional life across the globe. In this book, Hubert Knoblauch offers a complete analysis of PowerPoint presentations as a means of communication, exploring the dynamic relationships between the aural, visual, physical, and social dimensions of this communicative genre.PowerPoint has become an integral part of academic and professional life across the globe. In this book, Hubert Knoblauch offers the first complete analysis of the PowerPoint presentation as a form of communication. Knoblauch charts the diffusion of PowerPoint and explores its significance as a ubiquitous and influential element of contemporary communication culture. His analysis considers the social and intellectual implications of the genre, focusing on the dynamic relationships between the aural, visual, and physical dimensions of PowerPoint presentations, as well as the diverse institutional contexts in which these presentations take place. Ultimately, Knoblauch argues that the parameters of the PowerPoint genre frames the ways in which information is presented, validated, and absorbed, with ambiguous consequences for the acquisition and transmission of knowledge. This original and timely book is relevant to scholars of communications, sociology, and education.Acknowledgments; Part I. Introduction: 1. 'PowerPoint' and powerpoint; 2. Communication culture; 3. Information and knowledge society; 4. Structure of the book; Part II. On the History of PowerPoint: 5. The archaeology of PowerPoint; 6. The double invention of PowerPoint; l