Revitalising Audience Research Innovations in European Audience Research [Paperback]

The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.

Introduction: Revitalising Audience Research: Innovations in European Audience Research Frauke Zeller, Cristina Ponte, and Brian ONeill&nbsp; Part I: Methodological Revitalisation and Innovation&nbsp; 1. Lost in Transition? Conducting a Hybrid Ethnography In and Out Second Life Katleen Gabriels and Joke Bauwens&nbsp; 2. If You Asked Me... Exploring Autoethnography as a Means to Critically Assess and Advance Audience Research Alexander Dhoest&nbsp; 3. Expanding the Reach of the Interview in Audience and Reception Research: The Performative and Participatory Models of Interview David Mathieu and Maria Jos? Brites&nbsp; 4. Software Studies and the New Audiencehood of the Digital Ecology Craig Hight&nbsp; 5. Emergent Group Identity Construal in Online Discussions: A Linguistic Perspective Barbara Lewandowska-Tomaszczyk&nbsp; 6. Using Linguistic Ethnography to Study Techno Eliteness of Social Media Audiences Joke Beyl and Yuwei Lin&nbsp; 7. Exploring Landscapes of News Consumption Cross-Nationally: The Use of Q Methodology to Fuse Quantitative and Qualitative Approaches for Increased Explanatory Power in Comparative Research <ló'