Semiotics and Fieldwork [Paperback]

Ethnographic fieldwork and formal linguistic analysis have traditionally been thought to be diametrically opposed. In this provocative analysis Peter Manning argues that these methods of qualitative research are complementary. After examining the potential benefits and limitations of each method of analysis, the author shows how a synthesis of the two is more powerful than either alone.Ethnographic fieldwork and formal linguistic analysis have traditionally been thought to be diametrically opposed. In this provocative analysis Peter Manning argues that these methods of qualitative research are complementary. After examining the potential benefits and limitations of each method of analysis, the author shows how a synthesis of the two is more powerful than either alone.Introduction
The Fieldwork and Its Traditions
Semiotics
Semiotics and Fieldwork
Some Examples
Reflections