Applied Ethnography Guidelines for Field Research [Paperback]

This comprehensive, engaging guide to applied research distills the expertise of the distinguished ethnographer and methodologist Pertti Pelto over his acclaimed 50-year career. Having written the first major text promoting mixed qualitative and quantitative methods in applied ethnography in the 1970s, Pelto now synthesizes decades of innovation, including examples from around the world that illustrate how specific methods yield immediate results for addressing social problems. Ideal for researchers, students, training programs, and technical assistance projects, this thorough text covers the key topics and skills required: gaining entry, recording and organizing field data, a host of specialized techniques, integrating qualitative and quantitative methods, building and training research teams, rapid assessment and focused ethnographic studies, short- and long-term ethnography, writing up results, non-Western perspectives on research, and more.

Ideal for applied researchers, students, training programs, and technical assistance projects in any field, this comprehensive guide to applied ethnography distills the expertise of the distinguished anthropologist and methodologist Pertti Pelto over his acclaimed 50-year career.

The title of this book could have been: 'Ethnography through the times;' and who better to tell the story than an experienced ethnographer, the 'Maestro' who practiced and lived it through most of his adult life?... For its depth in field experiences and rich real life examples in innovation in research methods, I wish to strongly concur with Professor Pelto in recommending this book for applied research people in the south and north.... To prospective users, all training institutions should have a few copies in their library shelves to support research skill training; ethnographic and other qualitative researchers should have one as their fieldwork companion, while for action and implementation science researchers, developmlI