This accessible and engaging book addresses the fundamental debates surrounding health promotion as well as exploring new horizons and raising controversial issues. Containing analysis from practitioners, policy-makers and academics, it teases out the exciting and sometimes difficult dilemmas facing those promoting health. Thoroughly revised and updated to reflect changes in health promotion practice, policy and research, this book is the reader will be of continued interest to all those committed to promoting health, especially those working in the health and social care fields.Introduction.- SECTION 1: KEY ISSUES IN HEALTH AND HEALTH PROMOTION Introduction.- The Cycle of Conflict: The History of the Public Health and Health Promotion Movements;C.Webster and J.French.- The Challenge of Health Inequalities;? H.Graham.- Older People's Health: Applying Antonovsky's Salutogenic Paradigm; M.Sidell.- Social Capital and Health Promotion: A Review; P.Hawe and A.Shiell.- The Importance of Social Theory for Health Promotion: From Description to Reflexivity; R.Caplan.- Models of Health:Pervasive, Persuasive, and Politically Charged; T.Collins.- Planning and Delivering Health Promotion: Intergration Challenges; A.Tannerhill.- The Limits of Lifestyle: Re-assessing 'Fatalism' in the Popular Culture of Illness Prevention;? C.Davison, S.Frankel and G.Davey-Smith.- An Empowerment Model of Health Promotion; K.Tones and S.Tilford.- Counselling People Living with HIV/AIDS;? P.Connor.- More than Words: Dialogue across Difference; Y.Gunaratnum.- The Social Marketing Imbroglio in Health Promotion; R.Craig Lefebvre.- SECTION 2 : QUESTIONING THE EVIDENCE BASE OF HEALTH PROMOTION Introduction.- Epidemiology: To be Taken with Care; J.H.Abramson.- Explaining the French Paradox;? M.L.Burr.- Job-loss and Family Morbidity: A study of a Factory Closure; N.Beale and S.Nethercott.- What Counts as Evidence: Issues and Debates;? D.V.McQueen and L.M.Anderson.- Is Prevention Better than Cure?;? C.GodflÃ-