Mastering the Globalization of Business [Paperback]

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.
ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.

Foreword
Preface
Introduction
A Brief History of Globalization
A Shrinking World 1 Global Governance
A Shrinking World 2 Global Markets
A Global Takeover
Think Global, Act Local
Globalization and the Human Resource
Finance and Globalization
Global Communications and the Impact of E-commerce
The Global Customer
Growth and Globalization
Key Thinkers on Globalization
Appendices
Bibliography
Index.