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Stand Out A Simple and Effective Online Marketing Plan for Your Small Business [Hardcover]

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  • Category: Books (Business & Economics)
  • Author:  Fletcher, Aaron N.
  • Author:  Fletcher, Aaron N.
  • ISBN-10:  1630264253
  • ISBN-10:  1630264253
  • ISBN-13:  9781630264253
  • ISBN-13:  9781630264253
  • Publisher:  Turner
  • Publisher:  Turner
  • Pages:  372
  • Pages:  372
  • Binding:  Hardcover
  • Binding:  Hardcover
  • Pub Date:  01-May-2013
  • Pub Date:  01-May-2013
  • SKU:  1630264253-11-MPOD
  • SKU:  1630264253-11-MPOD
  • Item ID: 102202350
  • List Price: $34.95
  • Seller: ShopSpell
  • Ships in: 2 business days
  • Transit time: Up to 5 business days
  • Delivery by: Jan 18 to Jan 20
  • Notes: Brand New Book. Order Now.

Beat Your Competition - Increase Sales - Get More Customers in 90 Days 

Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan.

In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow!

Stand Outincludes clear, step-by step instructions opn how to:

1. Build a solid marketing foundation using the 5 M’s of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel

2. Launch a simple but powerful website that creates an ideal user experience

3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility

4. Create compelling content that speaks directly to your clients’ needs

5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out online


Introduction
Part 1: Establish a Solid Marketing Foundation
Chapter One: Use the 5 M's of Marketing to Build a Solid Foundation
Chapter Two: Understanding The Basic Online Marketing Funnel
Chapter Three: Google 101: How Search Engines WolCG