The New Bottom Line Bridging the Value Gaps that are Undermining Your Business [Hardcover]

This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that?s making the old bottom line of corporate profitability the servant of a new master: a new ?person-centric? bottom line of personal profitability or value ?in my life?.

So what? No bottom line? No more profit?

Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important elements of both evolution and revolution ? is under way, how it?s undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.

Introduction: Designing value around people.
The value earth is moving under our feet. Consumer-facing businesses are facing an era of fundamental change: from product-centric to person-centric.

1. The Value Gaps.
Why today's businesses cannot - or do not want to - meet a whole range of crucial consumer needs.

2. Untapped Assets.
Why these same businesses continually neglect - and miss the value - of a whole range of hugely powerful, personal assets.

3. The New Bottom Line.
How a need breed of businesses are connecting these value gaps to these untapped assets...to transform the business landscape.

4. Trading agency.
How looking at markets, rather than products and services, from the buyer's point of view revolutionizes marketing processes - and its consumer value.

5. Solution assembly.
How helping people to reach their personal objectives, rather than sell them more ingredients, takes value to a new level.

6. Passion partnership.
Why helping people reach personal fulfillment will be a malC{