Power and Persuasion How to Command Success in Business and Your Personal Life [Hardcover]

Over these many years of watching Michael devour books on leadership, ask probing questions of all manner of leaders, and write his daily insights, I see now where it has all led—to a magnificent new book on leadership. If you are passionate about becoming a more effective leader, do yourself a favor and read Power and Persuasion.
—Steve Leveen, CEO and Cofounder, Levenger

Michael Masterson’s new book emphasizes vision and effective communication, and, although unconventional at time, his ideas about leadership are unassailable and will be more widely employed. I have made it required reading for everyone at Frank McKinney & Company.
—Frank McKinney, bestselling author of Frank McKinney's Maverick Approach to Real Estate Success and Make It BIG!

I ghostwrote a book on leadership for which I personally interviewed 100 CEOs, many from big-name Fortune 500 companies and leading national brands. But I learned more about leadership by reading Michael Masterson's new book Power and Persuasion than I did from all my interviews with those 100 CEOs combined.
—Bob Bly, author of more than 60 books and Director of the Center for Technical Communications

Introduction.

PART ONE: SO YOU WANT TO BE A LEADER.

Chapter One. What You Need (And Don’t) To Be a Good Leader.

Chapter Two. Leading Sometimes Means Following.

Chapter Three. Why News Managers Fail: The Most Common Leadership Pitfalls.

Chapter Four. Thinking “Out of the Box”—What It Really Means.

Chapter Five. Creative V.S. Reactive Leadership.

Chapter Six. Making Difficult Decisionsló#