Identity Designed: The Definitive Guide to Visual Branding [Hardcover]

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business,Identity Designedis the definitive guide to visual branding.
 
Writtenby best-selling writer and renowned designer David Airey,Identity Designedformalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliberprojects from a variety of the world’s most talented design studios.
 
You’ll see thehistory and importance of branding, a contemporary assessment ofbest practices, and how there’s always more than one way toexceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
 
The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
 
Identity Designedis a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of howgood design is good business.

Designer of enduring logos and visual identities,David Aireyruns an independent graphic design studio in Northern Ireland, collaborating with clients worldwide to grow their businesses through distinctive, meaningful, and emotive design.

The pages of his design websites — Logo Design Love & Identity Designed — are visited millions of times each year, compelling David to write their accompanying books. The first, Logo Design Love, is available in thirteen languages, an expanded second edition, al