A Big Life In Advertising [Paperback]

The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her riveting story: How she shattered every glass ceiling and became a Madison Avenue legend. *
From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'
For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazinesMary Wells Lawrencewas born in Poland, Ohio, and attended the Carnegie Institute of Technology. She has been inducted into both the Advertising Hall of Fame and the Copywriters Hall of Fame. She lives in Mustique, London and Saint-Jean-Cap-Ferrat. Chapter One

I was working at McCann Erickson for the money, for little black dance dresses that showed off my Norwegian legs, for my baby daughters' smocked dresses from Saks and for an apartment larger than I could afford -- but then I met Bill Bernbach and he made a serious woman out of me. In the fifties in New York if you talked about Bill you meant Bill Bernbach. He was the talk of the town because he was creating a revolution in the advertising business, which was a glamorous business at the time. He challenged all the big advertising agencies that had become important since WorlÃj