Color Smart: How to Use Color to Enhance Your Business and Personal Life [Paperback]

COLOR
Over the years, Mimi Cooper has given her innovative insights to many Fortune 500 companies. So who is Ms. Coopers latest high-profile, fast-forward client?
YOU
Filled with insider secrets that are both fun and fascinating, this is the book that reveals what only the top experts know about color. ColorSmart explains how color impacts all of us and shows you how to use that information. Discover:

• How to identify and make the most of your own color profile -- are you Color Forward®, Color Prudent®, or Color Loyal®?
• Our unconscious reactions to color
• What colors to use for business presentations to create enthusiasm for your ideas
• How to use color to sell a house at the best price
• Where the most in colors of the moment really come from

Mimi Cooper is a principal of the Cooper Marketing Group, Inc. A former executive vice president of a leading regional home furnishings retailer, she has more than twenty years of experience consulting on color for a vast range of products—from automobiles and paints to kitchen accessories and lingerie. A frequent speaker at design seminars and retail conferences throughout North America and Europe, Cooper lives with her husband in Oak Park, Illinois.Chapter One: Becoming Color Smart

Understanding Color Profiles

I've been a marketing consultant for over twenty years. When I started helping my clients to use color in their products I knew very little, but I made a lot of assumptions:

1. Fashionable (new) colors are first tried by the rich and by young, urban professionals.
   
2. From them the colors trickle down to the rest of us.
   
3. New colors are determined by a few powerful designers somewhere -- maybe Paris -- and the rest of us are forced to follow along.
   
4. Blue is the most popular color.
   

Well, I wasn't wrong about everything. Blue is the most popular. But otherwise, I hlóÆ