It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused [Hardcover]

Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.

Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't.

• Get proven steps to REALLY put your customer at the center of what you do
• Distinguish your business from the competition by understanding the principle that good sales ARE good service
• Author received the Toastmasters World Championship of Public Speaking award and is also a full-time businessman practicing what he preaches daily

It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!

Foreword xiii
Jeffrey Gitomer

Acknowledgments xvii

Chapter 1 Unhappy Customers Will Not Only Fire You But They Will Tell Others! 1

Chapter 2 Great Customer Service Is About Getting the Clients Feedback 5

Chapter 3 Fix the Problem; Dont Fix the Blame 11

Chapter 4 Always Give Them a Bakers Dozen 17

Chapter 5 Trust, Once Violated, Negates a Relationship 27

Chapter 6 Somebody Has to Take Out the Trash! 33