Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects.
Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It'
Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects.
Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It'
Foreword - Mary Alice Shaver
Introduction
New Age Media Enterprise
Media Proposals as Creative Problem Solving
Media Proposal Classes and Types
Pre-Proposal Activity I
Key Functions
Pre-Proposal Activity II
Key Cognitive Functions
Writing the Media Proposal I
Key Components
Writing the Media ProposlJ
![Proposal Savvy: Creating Successful Proposals for Media Projects [Hardcover]](/itemImage/2/1/4/8/2_3893752.jpg "Proposal Savvy: Creating Successful Proposals for Media Projects [Hardcover]")