Research Paradigms, Television, and Social Behaviour [Hardcover]

This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.Research Paradigms, Television and Social Behavior - Gordon L Berry
The Complexities of Studying a Complex Medium
Television Research - George Comstock
Past Problems and Present Issues
PART ONE: QUANTITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
Major Paradigms and Issues in Television Research - Edward L Palmer
Field of Dreams, World of Realities
Designing Experiments on Television and Social Behavior - L Monique Ward and Patricia M Greenfield
Developmental Perspectives
Quasi Experimental Research on Television and Behavior - Tannis M MacBeth
Natural and Field Experiments
Class, Communication and the Black Self - Richard L Allen
A Theory Outline
PART TWO: QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
Qualitative Approaches to the