The Unemotional Investor: Simple System for Beating the Market [Paperback]

Investing in Stocks -- Without Investing in Time, Tears, or Terror
When Robert Sheard decided to bite the bullet and get into the market, he wasn't the typical Wall Street player, didn't have years of trading experience, and didn't have an M.B.A. What he did have was the know-how. As one of the top stock researchers for The Motley Fool -- the widely popular and fiercely irreverent financial site that launched the bestsellingThe Motley Fool Investment GuideandThe Motley Fool's You Have More Than You Think-- Sheard developed mechanical, emotion-free formulas for analyzing stocks. Now he shares his insights to help you earn gains that will crush market averages.The Unemotional Investorteaches you:
* How to evaluate stocks
* What numbers to look for and how to compare them
* When to buy and when to sell
* How to manage the portfolio you create
* Two investing models you can use -- one of which requires no math, no experience, and about fifteen minutes of work per year!
Like other books created by The Motley Fool,The Unemotional Investorpresents an easygoing approach to a subject often shrouded in mystery, making it easy for even rank beginners to take the first steps toward reaping the rewards of a low-maintenance, high-profit portfolio.Robert Sheardhas been a writer and editor for The Motley Fool, Inc., www.fool.com. He now manages money as a director for Sheard and Davey Advisors, Inc., www.sdadvisors.com. He lives in Lexington, Kentucky.Contents
Foreword
by David and Tom Gardner
Introduction
The Birth of a Fool
Part One
Stock Market Basics
Part Two
Getting Started with Value Stocks
Part Three
Diversifying with Growth Stocks
Part Four
Putting It All Together
Part Five
Frequently Asked Questions
Acknowledgments
Index