Why School Communication Matters: Strategies From PR Professionals [Paperback]

Need to re-energize your faculty? Looking at announcing poor test scores to the community? Facing an angry parent contingent?Why School Communication Mattersoffers tips and strategies for handling these and other difficult situations. This book is an easy-to-use reference for the communication dilemmas that today's superintendents and principals face by looking at real life challenges, reframing issues in ways that suggest new and effective solutions.

New generations of parents expect better and faster connections with schools. Podcasts, instant messaging, chat rooms and blogs have left school newsletters and brochures in the dust. More and more, leader survival depends on anticipating stakeholder demands. This book shows how.

No school administrator should be without [this book]. Surviving and thriving in today's complex school environment requires the ability to communicate well with our constituents. Daniel A. Domenech, executive director, AASA, The School Superintendents Association; former school superintendent

Why School Communication Mattersis not only an interesting, but a really necessary project! Brigid Schulte, staff writer, Washington Post

The authors are uniquely qualified to suggest innovative concepts in communications for school leaders. Their experiences come through loud and clear and form the lens through which their recommendations are viewed. School leaders would be wise to embrace the authors' philosophy and incorporate the hard learned lessons into their daily practice. Fred Ellis, director, Office of Safety and Security, Fairfax County Public Schools (VA)

Our inability to communicate what we do every day in schools makes our jobs much harder, and may even threaten public education as an institution. That is l³¡