Women Working It Out: Career Plans and Business Decisions [Paperback]

Ever think about turning a hobby into a commercial venture? Or working full time as an independent contractor? Or simply wondering if textbook economic principles are relevant in real life? Through a sequence of short cases, this book shows you how to use the basic tools of economic and financial analysis to answer common business questions such as: whether or not a new business venture makes economic sense for you; when to hire extra help; what variety of products and services to offer; what production process to use and what pricing strategies to follow. Includes glossary, index, and business templates that can be adapted for any commercial venture. Appropriate for both personal and classroom use.Julianne Nelsonis Principal, Sole Proprietor, N.W. Partners, Washington, D.C.

Chapter 1 Preface
Chapter 2 An Invitation to Consider
Chapter 3The Consequences of Changing the Status Quo:The Opportunity Cost of Change; Computing Hourly Earnings; Try It Yourself!
Chapter 4Hour By Hour: Working as a Contractor:Just Breaking Even; Finding Equal Job Satisfaction; Working as a Part-Time Contractor; Try It Yourself!
Chapter 5Selling Your Products, Not Your Time:Business Earnings and Opportunity Costs in General; Business Earnings and Opportunity Costs in Practice; Taxable Income and Gains from New Ventures; Try It Yourself!
Chapter 6Growing Your Business and Your Profits:Why Marginal?; Your Desired Scale of Operation; The Cost of Expanding Production; The Benefit of Expanding Production; Choosing the Scale of a Service Business; The Principles in Practice: Average versus Margi
Chapter 7Pricing Your Goods and Services:Selling More at a Lower Price; Pricing Strategies to Avoid; The Principles in Practice: More Pricing Examples; Lessons Learned; Try It Yourself!
Chapter 8Asking the Right Question:Using the Best Available Information; Marginal Cost and General Marketing Strategies; Accounting for Common Costs; LelsX