Digital McLuhan: A Guide to the Information Millennium [Hardcover]

Marshall McLuhan died on the last day of 1980, on the doorstep of the personal computer revolution. Yet McLuhan's ideas anticipated a world of media in motion, and its impact on our lives on the dawn of the new millennium.
Paul Levinson examines why McLuhan's theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan's work to understand the global village in the digital age.This seminal book highlights and explains the truly prophetic nature of McLuhan's theories. It shows us why and how the 'Wired' generation is now turning to McLuhan's work to better understand a global village in a digital age.'An excellent exposition of McLuhan's key ideas and their relevance to understanding new media.' - New Statesman

'Digital McLuhan is as much Levinson as McLuhan at the end of the day ... this is an extremely useful and thought provoking book. It could not be further from the gold-rush atmosphere in which the Net is most often discussed, and it's all the better for that.' - Irish Times

'A non-systematic look at McLuhan's very non-systematic textual legacy. Levinson shows that despite the info-glut, the medium remains the message - even, and perhaps especially, when the medium has changed.' - Publisher's Weekly

'Levinson continues the illuminating investigation into the evolution of information technologies and their effects on society that he began in The Soft Edge by offering a clarifying interpretation of the works of the guru of media studies, Marshall McLuhan.' - Booklist

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