Graphic Design School: The Principles and Practice of Graphic Design [Paperback]

From understanding graphic design fundamentals, to developing original concepts, to creating finished designsGraphic Design School develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Seventh Edition offers all new examples from web, app, social media, magazines, websites and books, presenting a comprehensive overview of the visual communications profession. This updated edition includes guidance and media examples using the latest in grahpic design software, and traditional printing techniques such as risograph and screen printing are revisited. Pedagogical tools throughout the text focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design.

Topics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Graphic Design School, 7th Edition includes full-color illustrations throughout, as well as case studies, designer biographies, and student assignments for testing skills and concepts.

PART ONE: Principles 8

Chapter One Research and Concepts

Chapter Two Fundamentals of Composition

Chapter Three Fundamentals of Typography

Chapter Four Fundamentals of Color

PART TWO Practice 100

Chapter Five Tools and Technology

Chapter Six Print and Production Presentations

Chapter Seven Web Design

Chapter Eight Experts Paths 188

Glossary 198

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