Rhetorical Crossover: The Black Presence in White Culture [Hardcover]

Winner, 2021 NCTE David H. Russell Award

In music, crossover means that a song has moved beyond its original genre and audience into the general social consciousness.Rhetorical Crossoveruses the same concept to theorize how the black rhetorical presence has moved in mainstream spaces in an era where African Americans were becoming more visible in white culture. Cedric Burrows argues that when black rhetoric moves into the dominant culture, white audiences appear welcoming to African Americans as long as they present an acceptable form of blackness for white tastes. The predominant culture has always constructed coded narratives on how the black rhetorical presence should appear and behave when in majority spaces. In response, African Americans developed their own narratives that revise and reinvent mainstream narratives while also reaffirming their humanity. Using an interdisciplinary model built from music, education, film, and social movement studies,Rhetorical Crossoverdetails the dueling narratives about African Americans that percolate throughout the United States. “Rhetorical Crossoveris a rhetorical takeover that boldly leads the fields of African American rhetoric and composition and rhetoric where they need to go. Burrows’s dynamic book shows us exactly where African American rhetoric has always already been and makes the reader feel the cultural impact of blackness that can’t be denied. Burrows takes the personal and shows us how it is political, rhetorical and culturally relevant. Communities inside and outside of academia can and should learn something from this important contribution.”—Gwendolyn D. Pough, Syracuse University"In this interdisciplinary and engaging book, Dr. Cedric Burrows offers a close read of the black rhetorical presence in white culture. White narratives subvert or otherwise obscure social reality in order to reproduce white racial dominance and control oflÓ=