An Introduction to Applied Semiotics: Tools for Text and Image Analysis [Paperback]

An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the authors own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, H?bert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements.

The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure  summary, theory and application, making it ideal for course use.

Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.

TABLE OF CONTENTS

LIST OF ILLUSTRATIONS, DIAGRAMS AND TABLES

SYMBOLS

INTRODUCTION

1. STRUCTURAL RELATIONS: HOMOLOGATION

2. OPERATIONS OF TRANSFORMATION

3. THE SEMIOTIC SQUARE

4. THE VERIDICTORY SQUARE

5. THE TENSIVE MODEL

6. THE ACTANTIAL MODEL

7. THE NARRATIVE PROGRAM

8. THE CANONICAL NARRATIVE SCHEMA

9. FIGURATIVE, THEMATIC AND AXIOLOGICAL ANALYSIS

10. THYMIC ANALYSIS

11. SEMIC ANALYSIS

12. DIALOGICS

13. THE SEMANTIC GRAPH

14. ANALYSIS BY CLASSIFICATION